Louloúdi [loo-loo-dee] | Noun | Bloom; Flower.

Louloúdi, from the Greek word for bloom, is rooted in a deep reverence for the natural world. Based on 30A, Florida, our studio creates floral arrangements that celebrate seasonality, movement, and the quiet beauty of Earth’s textures and forms. Guided by a thoughtful, intuitive design process, each piece is made to feel grounded, intentional, and alive. From everyday arrangements to event florals, our work honors both the fleeting and the lasting. In sharing our craft with you, we are in bloom.

Woman with blonde hair wearing a straw hat and green apron, holding two vases of pink and purple flowers indoors near a window with green curtains.

About the Designer

Jennifer O’Brien

For as long as I can remember, I’ve been drawn to the quiet rhythm of nature. As a child, you would often find me wandering trails, reveling in the Earth’s flora + fauna, collecting small tokens of its ephemeral beauty, and returning energized. My great-grandmother—an artist and floral designer—was the first to encourage me to follow that pull, to trust what inspires.

Louloudi, meaning “to bloom” in Greek, is a name that carries both her legacy and my own story forward.

In 2022, while working for an interior design firm in Alys Beach, I began creating weekly arrangements. What started as a quiet practice soon became something more—an unfolding. Requests came steadily, and with them, a clear invitation to step fully into this work.

Today, I’m honored to design for gatherings, weddings, and homes across 30A and the Northwest Florida coast. It’s a joy to share this craft with you—one rooted in light, love, and the beauty of nature’s rhymth.

A white floral centerpiece on a table, surrounded by candles, with bright sunlight illuminating the scene, likely at an outdoor event or wedding reception.
A woman in a white dress holding a bouquet of white flowers, with blurred green foliage in the background.
A large floral arrangement in a glass vase with white orchids, green hydrangea, yellow-orange flowers, and assorted greenery, with three oranges placed around the base.
A bride holding a bouquet of white roses outdoors near water, wearing a white wedding dress and veil.
A floral arrangement of white roses, hydrangeas, and hanging greenery in a wicker vase on a table. The table has a book with a bird illustration, a green candle with black sticks, and a small silver dish. The background shows trees and sunlight.
Various small vases with white flowers, including daisies and baby's breath, arranged on a white tablecloth.
Three women on a beach, smiling and holding white flower bouquets, dressed in colorful dresses, enjoying a sunny day.
Arrangement of potted plants with yellow flowers and oranges on a wooden porch.
Elegant table centerpiece with white orchids, hydrangeas, and roses on a white tablecloth for a formal event.
Decorative table display with fruit, flowers, gift-wrapped bottles, and a menu card from The Daytrader restaurant. The table features citrus fruits, colorful flowers, and wrapped beverages with pink ribbons.
Large white vase filled with white calla lilies, green hydrangeas, and assorted greenery, placed on a white surface with a cocktail menu, candles, and a lemon in front of it.
A collection of orange and yellow flowers and citrus fruits, including lemons, oranges, and blood oranges.